As a coach, you always want to be bringing in new clients. But sometimes it can feel like you're stuck in a rut, wondering how to get more people through your door. Here are four steps that you can take to start attracting more clients today. By following these simple tips, you'll be on your way to growing your coaching business in no time!

"A satisfied client is the best sales strategy of all."

Know Your Ideal Client

Knowing your ideal client is an essential part of being a successful business. Whether you’re selling a product or offering a service, success is dependant upon honing in on who you are targeting as customers. Identifying your ideal client consists of creating an image of who they are and their specific needs and wants. This information should be extremely detailed and can be used to create effective marketing campaigns tailored to that specific type of person, ensuring that you are set up for success from the beginning. Determine who this special customer is before you make any significant decisions – it will help ensure that every decision made leads towards making them happy and loyal for years to come!


Research Where They're Hanging Out

If you're looking to curate an audience that is interested in what you have to offer, researching where your ideal clients are hanging out both online and offline will help you reach them. To start, think of the questions that they might be asking themselves and then identify where they are gathering and exchanging information. Social media platforms are great places to start as well as forums specific to your targeted demographic. Consider attending local events that cater to your niche market; this kind of face-to-face networking can pack quite a punch! Don't forget about what's happening outside of the digital sphere - it's important to know who your competition is in the real world and how you can differentiate yourself from them. Do some exploring and see where your ideal clients have already gathered - it could be just the place for you!

"It takes a month to find a client, and only a minute to lose one."

Create A Coaching Program That Appeals To Them

An effective coaching program begins with the foundational principles of knowing and understanding your ideal clientele. When you understand their biggest needs, values, and priorities, you can create a coaching program that speaks directly to them. A good program will also offer actionable guidance and support in order to equip your clients with the tools they need to achieve their goals. I'm confident that with thoughtful planning and consideration for your ideal clients, you can create an effective and appealing program that will help them reach their potential. By taking the time to truly connect with those you are trying to serve, you are setting up both yourself and them for success!


Free Consultation

As a business owner, it's important to make sure you're reaching out to your ideal clients. There's nothing that speaks louder than offering a free consultation. That one simple gesture can go a long way when trying to build new relationships with potential customers. It shows them you're interested in their needs, and it gives them an opportunity to see if your services fit the bill. Don't be afraid to reach out and make these connections - many great relationships (professional and otherwise) start with a friendly offer of help and advice!


Follow Up With Potential Clients

Taking the time to follow-up with clients after the initial consultation is a great way to connect with them on a deeper level and show that you care about their needs. It's an especially important step for businesses who want to offer more personalised services. Seeing if your customer really wants to work with you can be beneficial in both directions, as it gives the customer the chance to voice any concerns they had during the consultation and gives the business the opportunity to focus their efforts on the most committed clients. A friendly follow-up message is much appreciated by customers and shows that you value their opinion and view them as more than just a transaction.



So, how do you go about finding your ideal clients? It's actually not as difficult as it may seem. You can start by identifying your target market and then researching where they are spending their time online and offline. Once you have a good idea of who your ideal client is, you can create a coaching program that will appeal to them. Then, reach out to your potential clients and offer them a free consultation. If they're interested in working with you, follow up with them after the consultation to see if they're ready to sign up for your program. By taking these steps, you'll be well on your way to attracting more high-quality clients who are eager to work with you.

December 12, 2022 — Olivia Crabtree